“Another Timeless Decade” Collection – Phase 1

In celebration of our 10th anniversary, we present the first phase of the “Another Timeless Decade” campaign, the  “Another Timeless Decade” campaign captures our growth and evolution over the past ten years.

The first phrase includes designs that represent “The Past,” featuring a spiky-haired character created even before Dr Mister, paying tribute to the brand’s origins. Meanwhile, “The Present” designs showcase two brand motifs intertwined to form an “X,” the Roman numeral for 10, symbolizing a decade of Dr Mister.

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 “Another Timeless Decade” Blaze Broad Tee (Past)

 Bringing out a treasured character from the past, the front visual symbolizes our brand’s own evolution, where we started small, fuelled by passion but we kept moving. Over time, we gathered momentum, and now, a decade later, we’ve become a full force. This fire isn’t just about the past but also the energy we carry forward into the next timeless chapter.

“Another Timeless Decade” Polymorph Broad Tee (Past) 

This tee tells the story of a spiky-haired boy routine, representing the many stages of growth and hustle, just as we’ve adapted and shaped ourselves in response to the ever-changing streetwear and cultural scene.  The phrase “CHASING DREAMER” stands for us as dreamers, riding the wave of changes while keeping our passion alive.

“Another Timeless Decade” The Core Broad Tee (Present)

Displaying 8 symbolic elements for the brand core values, they are the building blocks of who we are today. These icons form a visual manifesto, a reminder that the journey to ten wasn’t just about reaching milestones, but also about staying true to the core. These values shaped our story and will continue to shape where we go next. 

“Another Timeless Decade” The Hatch Broad Tee (Present) 

 After 10 years in the scene, the visual symbolizes our breakthrough. This is the moment where we break through limitations, patterns, and expectations – cracking open the shell of the past to reveal a new future. With this anniversary, we’re setting the tone for timeless years ahead, promising even better outcomes with every release. It’s the beginning of our next evolution. 

Featuring 4 designs that tell the story of our journey, “Another Timeless Decade” collection honouring the past, celebrating the present, and ward the future. 

The collection is a thank you to everyone who’s been with us, and we’re excited for the next chapter. Check out the collection today! 🔟🎉