The Favourite “Half Dead, Half Famous” Comeback in New Hues

Back by popular demand! We’re excited to announce the new colour additions to the "Half Dead, Half Famous" series. Now available in four colourways, Shadow Grey, Beige Pink, Pine Green and Cream Ye...

March Essentials: Find Peace in Chaos

Peace isn’t something we wait for—it’s something we create. It’s not the absence of struggle but the strength to push forward. Our latest Essential carries the message:“In the heart of life’s stor...

“Sole Lover” 2.0: Not Your Typical Love Story

Once upon a thought—are you a soul lover or a sole lover? If you haven’t found your answer yet, this might be it! Introducing the new “Sole Lover” collection, now with even more exciting designs—e...

“Tyge” Half Dead, Half Famous Returns with Finer Details

After the previous sell-out, we’re thrilled to reintroduce the “Half Dead, Half Famous” collection, now with an exciting new addition – the “HDHF” Sigil Broad Tee. With upgraded, better-than-ever d...

“Year of Snacks” Exclusive New Flavors

You asked, and we answered! Due to high demand for the “Year of Snacks” collection, we’re thrilled to announce the addition of exclusive designs – the Prankster Chip Broad Tee and Candy Pack Broad...

“Essential” Traverse Cargo Shorts and Lustre Tee Have All You Need

Introducing our latest "Essential" Collection: the Traverse Cargo Shorts and Lustre Panelled Broad Tee with exclusive color additions! Imagine having one pair of shorts that checks every box! Wheth...

Keep Calm and Snack On with Year of Snacks!

Good news—we’ve got snakes for you… oh wait, we mean SNACKS! 🍫🍭 Introducing our biggest drop ever: the “Year of Snacks” Collection! In celebration of Chinese New Year, we’re adding a playful twist...

“Half Dead, Half Famous” Makes A Comeback in Polo Tee

Bringing back the famous quote from the previous collection “Half dead, Half famous, Nothing matters”, where it inspires us to embrace humility, identify our interconnectedness, and spre...

"Essential" Campus and Abbr Return with New Touch

Featuring the upgraded version of previous essentials, this time, it’s all about standing the test of time. As a brand, we aspire to create something that will last forever, which is the message ...

Back to the Past with Perfect “Essential” Pair

Staying grounded and distinct in our own understated way, we convey a sense of calm confidence through simplicity. Unlike the usual essentials, this drop expresses simplicity with a new classic t...