"Essential" Campus and Abbr Return with New Touch

Featuring the upgraded version of previous essentials, this time, it’s all about standing the test of time. As a brand, we aspire to create something that will last forever, which is the message ...

Back to the Past with Perfect “Essential” Pair

Staying grounded and distinct in our own understated way, we convey a sense of calm confidence through simplicity. Unlike the usual essentials, this drop expresses simplicity with a new classic t...

Meet “Sole Lover” the Head-turning Collection for Sneakerhead

Quick question! Are you a Soul Lover or Sole Lover? - Drawing inspiration from the unique culture, “Sole Lover” is a special sneakers-inspired collection that celebrate love and passion for sneak...

“Essential” Signature Highlights Modern Simplicity

Highlighting our very own signature logo, we take a different approach towards simplicity in motion, where it’s about constant refinement and moving forward while staying true to the basics. Cura...

Feel The Power of Music With “Resonance”

Do you believe that music can change the world? – Because we are. With the idea of “Music Changes Kids and Kids Change The World”, we hold in the power of music to inspire, transform, and create ...

“Essential” Special Collection Turning Dreams Into Reality

Taking the Leonardo Da Vinci’s “Simplicity Is The Ultimate Sophistication” to the next level, we inspired to make it to life into our special pieces for the “Essential” September drop! Introducin...

Game On with “Tyge” Collection

Start your game in style with the latest “Tyge” Game On Broad Tee and “Tyge” Game Over Broad Tee. Believing in the tagline “Radiates Joy For An Ideal World”, we’re inspired to radiate joy and en...

Announcing new colours addition to “HDHF” collection - Black & Beige

    Following the overwhelming demand by fellow thinkers, we proudly introduce the new colour addition: Black & Beige to our collection! Discover the timeless elegance of black and understa...

Rediscover Wonder: "Children See Magic" - Wooden Dino Series

We believe in the power of imagination to transform the ordinary into the extraordinary. Today, we are thrilled to announce the launch of our new series in the collection, "Children See Magic.” T...

Refined Elegance: June's Must-Have "Essential" Collection Drop

Our "Essential" collection is inspired by Leonardo Da Vinci's famous quote, "Simplicity is the ultimate sophistication." With this philosophy in mind, we have crafted items that embody both minimal...