Announcing new colours addition to “HDHF” collection - Black & Beige

Following the overwhelming demand by fellow thinkers, we proudly introduce the new colour addition: Black & Beige to our collection!

These colour resonate with the edgy and nonchalant vibe of our collection while embracing the duality of life and style aligned with the tagline.

The phrase "Half dead, Half Famous, Nothing Matters" inspires us to embrace humility, recognize our interconnectedness, and strive to make a positive difference in the lives of others.

"Half dead" symbolizes a recognition of our own mortality and imperfections, reminding us of our vulnerability and humanity. Prompting a gratitude-filled approach to life and a sense of urgency to make the most of our time on this earth.

"Half Famous" suggests that despite any recognition or success we may achieve, remaining grounded and humble is key. It speaks to the idea that true greatness is not measured by fame or accolades alone, but by the impact we have on others and the world around us.

In this context, "Nothing matters" can be interpreted as a call to let go of ego-driven desires and attachments, encouraging a focus on what truly matters: living a life of purpose, kindness, and service to others.

The rationale behind the design is to remind us that true fulfillment comes not from external validation, but from living authentically, with integrity, compassion, and a genuine desire to uplift and empower those around us.

Shop yours online or at our selected physical store now.