Keep Calm and Snack On with Year of Snacks!

Good news—we’ve got snakes for you… oh wait, we mean SNACKS! 🍫🍭 Introducing our biggest drop ever: the “Year of Snacks” Collection! In celebration of Chinese New Year, we’re adding a playful twist...

“Half Dead, Half Famous” Makes A Comeback in Polo Tee

Bringing back the famous quote from the previous collection “Half dead, Half famous, Nothing matters”, where it inspires us to embrace humility, identify our interconnectedness, and spre...

"Essential" Campus and Abbr Return with New Touch

Featuring the upgraded version of previous essentials, this time, it’s all about standing the test of time. As a brand, we aspire to create something that will last forever, which is the message ...

Back to the Past with Perfect “Essential” Pair

Staying grounded and distinct in our own understated way, we convey a sense of calm confidence through simplicity. Unlike the usual essentials, this drop expresses simplicity with a new classic t...

Meet “Sole Lover” the Head-turning Collection for Sneakerhead

Quick question! Are you a Soul Lover or Sole Lover? - Drawing inspiration from the unique culture, “Sole Lover” is a special sneakers-inspired collection that celebrate love and passion for sneak...

“Essential” Signature Highlights Modern Simplicity

Highlighting our very own signature logo, we take a different approach towards simplicity in motion, where it’s about constant refinement and moving forward while staying true to the basics. Cura...

Feel The Power of Music With “Resonance”

Do you believe that music can change the world? – Because we are. With the idea of “Music Changes Kids and Kids Change The World”, we hold in the power of music to inspire, transform, and create ...

“Essential” Special Collection Turning Dreams Into Reality

Taking the Leonardo Da Vinci’s “Simplicity Is The Ultimate Sophistication” to the next level, we inspired to make it to life into our special pieces for the “Essential” September drop! Introducin...

Game On with “Tyge” Collection

Start your game in style with the latest “Tyge” Game On Broad Tee and “Tyge” Game Over Broad Tee. Believing in the tagline “Radiates Joy For An Ideal World”, we’re inspired to radiate joy and en...

Announcing new colours addition to “HDHF” collection - Black & Beige

  Following the overwhelming demand by fellow thinkers, we proudly introduce the new colour addition: Black & Beige to our collection! Discover the timeless elegance of black and understat...