Blueprint for Thinkers: Meet the New Essential Tee

This season, we’re introducing a new addition to our “Essential” Collection, the Blueprint Tee. Designed as a core piece, it aligns with the brand’s mission to cultivate refined Thinkers full of ideas, creativity, and expression.

The tee comes in two designs, both inspired by our 3D graphic logo that represents our visionary campus in the metaverse as a conceptual safe space where creativity and individuality are celebrated. It’s a place where thoughts, perspectives, and values can be freely shared through design.

The blue and white tees feature the usual prints with green, blue, and red outlines, while the grey tee is a special edition, featuring reflective printing on half of the design, making it truly unique. This special print allows the graphic to shine and shift in colour as it moves, creating an optical illusion that adds dynamic visual interest to the tee.

With the Blueprint Tee, we continue shaping this universe through everyday essentials while  carrying simple pieces with a spirit of exploration and creative freedom.

Now available online and in-store, get your new essentials before it runs out!