Inside Our January Drop: “Essential” & “Laidback Thinkers”

Announcing the January’s drop right in the middle of the CNY rush, offering a minimal take for Thinkers who prefer to keep things simple. This launch introduces two collections under one release: the “Laidback Thinkers” Genesis Grained Tee & the “Essential” Only Mortal Tee.

“Laidback Thinkers” Genesis Grained Tee

Showcasing a design close to our Thinkers community, that’s what this tee is about. When we think of Thinkers, we picture cool, casual, and carefree individuals who stay true to themselves. That’s how we chose “Laidback” to reflect the way Thinkers lives and thinks. Comes with minimal logotype on the front and large typography on the back, all in full embroidery, make it an effortless statement.

Debuting a new Ottoman knitted cotton for the Genesis Grained Tee, this fabric holds its shape well and doesn’t easily stretch or wrinkle. It stays comfortable for you to move through a busy season. 

“Essential” Only Mortal Tee

Featuring the new “For Thinkers” logotype with a playful doodle design, it carries a raw, imperfect vibe and reflects a simple truth: immortality is an illusion, and being human means embracing imperfections. Knowing we’re only mortal is what pushes us to keep going, keep trying, and do our best while we still can – available in black, beige and wine red.

Made for effortless, everyday wear, this tee is your go-to for coffee runs, casual dinners, late-night hangouts, and quick grocery stops. This is ‘that’ tee you’ll keep reaching for. 

Explore both collections and secure your favourite before it’s gone. Visit our physical store and authorised stockists near you today!