Just “Damn It” All The Way This Chinese New Year

This New Year, we’re kicking things off with a spirit that feels a little wild, a little honest, and very us. Whatever the world throws at you, just damn it and keep rolling.

Born from a spontaneous moment during our team brainstorming (and a cheeky wordplay inspired by a familiar Chinese slang), “Damn It” became the perfect expression for how we want to enter the year of horse: raw, fearless and all-out just like the collection slogan: We laugh, we curse, we go. Damn it, let’s ride.

“Damn It” Dancing Tee

Featuring a chaotic merry-go-round of dancing skeletons, this tee captures the spirit of moving through life’s madness with grit and humour. It’s like we’re dancing on top of whatever mess happens, just keeping on with what we do and enjoying the ride through all the ups and downs, much like the merry-go-round of life.

“Damn It” Tough Life Tee

Featuring TYGE in a horse box-head mascot as a nod to the Year of Horse and fearless energy. Life’s tough, but just laugh at it and keep moving forward. This tee is for those who take challenges head-on, embrace the mess, and ride through it all with boldness.

“Damn It” Gunslinger Tee

Inspired by the red dead redemption 2 game poster, TYGE is illustrated as a gunslinger,  a title for a sharpshooter in the west and as a symbol of a risk taker. This tee represents facing harsh realities and challenges with fearless energy, aligning with the slogan “we laugh, we curse, we go. Damn it, let’s ride.” It tells us to go big or go home and just take the shot anyway.

“Damn It” Lucky Neko Tee & Mini Neko Tee

Showcasing a lucky neko, the iconic Japanese fortune cat, this tee plays on the idea of luck in all forms. Paired with the slogan “tough luck, good luck, damn good luck,” the cat throws a rock hand sign, symbolising a “whatever happens, keep rocking” attitude, setting the tone for a year full of confidence and damn good vibes.

To add to the fun, every purchase of RM280 and above (including all items) comes with a FREE exclusive Damn Lucky Pack! Limited quantities — first come, first served.

Let’s ride into the new year together. Damn it, let’s go.